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Franco Jewellers

Franco Jewellers, leading Melbourne Jeweller of Collins street. Today, they offer consistency, luxury, quality bespoke custom designs,  and 50 years experience in the retail jewellery industry.

S Design Group were approached to create a new brand campaign that would re-introduce Franco Jewellers to St. Collins Lane, which has cemented its reputation as the destination for international design labels and favourite local brands in Melbourne.

Foil Stamp Franco logo.jpg


  • Branding

  • Print design

  • Point of Sale

  • Brochure Design 

  • Flyer Design

  • Stationery 

The campaign revolved around the concept of heritage meet new.

St. Collins Lane embodies an exclusive experience that resonates with their customers.

Therefore we wanted to highlight the superior style and sophistication of this brand and the evolution through time.

Franco Bag.jpg
franco Postcard.jpg
franco poster 2.jpg
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