Marketing Through Tough Times
COVID-19 has forced us all to change our daily lives and future plans overnight — not just marketers. But marketing during coronavirus and how it is done will have a huge impact on customer attitudes and brands’ traffic; not just during the crisis, but long in the future.
With everyone being told to social distance and stay at home, marketers are being forced to be more creative and think outside the box.
The KEY word in all of this?
Ramp up email marketing efforts
You should already have a newsletter (and if you don’t, we need to get on that asap?)
W now need to be more creative and more engaging, tailoring your emails to your clients NEW needs.
Polish your website
Ensure your ‘Buy Now’ is placed more prominent on your website. Create clear links for these services and products on your home page.
Boost your social media presence
What will your customers be doing more of if they’re spending more time on the sofa? Scrolling down their social media feeds.
When marketing during coronavirus, increase the frequency of your posts to match the rise in consumption. You may find that usual peak usage times have gone out of the window.
In doing this, remain current to the changing climate, offering your followers support and guidance rather than acting as another anxiety-inducing news outlet.
Think about what you might be worrying about right now, and remember to apply this to your customers.