Appealing to a broad demographic, the estate needed a brand that reached and engaged young families, professional couples and downsizers.
Fifteen Craig's variety of amenities are an attractive offering for many buyers. The lifestyle opportunities that the estate provides needed to be communicated through the brand and its assets.
We focussed heavily on the idea of 'location' and having somewhere that was close to everything. Playing up to the parklands and natural reserves that surround the estate, we incorporated a lot of green and earthiness into the colour palette.